It took months before I heard Pharrell Williams’ Happy which is very strange since the hit-song has been number one in god knows how many countries and it has been spinning on radio stations twenty-four-seven since it came out in late 2013. Pharrell Williams released the album G I R L in March 2014, almost a year after Get Lucky was released. The massive success that Get Lucky gave Pharrell Williams and Daft Punk, allowed Williams to work on the album for almost a year.
Pharrell has been known to stay on the lower side of the pop world, but there is without a doubt that G I R L perpetuated his official career as a Pop Artist. If you take a look at everything he’s done, N.E.R.D, the countless #1 productions with his partner Chad Huge, and even stepping into the realm of film scores you can say he’s a busy man. However, there is one thing that Pharell did have time for and that was to create one of his best projects yet. One thing that is certain is he will forever labeled as an innovator of music and this can be seen with a play through of G I R L. The man has continued to take risks behind ever single he’s produced or written, with the belief that his direction in music is the right direction. Take a look at how his music video “It Girl” was produced and directed. Compared to the rest of the music industry he’s taken a giant leap of separation and creativity that others dare not take. He’s sought refuge with one of Japan’s most famous artists Takashi Murakami (The Man Behind the Kanye West album Covers) & Mr. Fantasista Utamaro who is a leading Japanese animations designer. As you can see the Virginia Beach Native has been influenced and driven by one of the most innovative countries and people in the world, but to his own extent.
What does this say about Mr. Williams? Well how about the fact that he’s not bound to a specific style, label, or formula. The man in the pop world who continues to risk it all, be different, and succeed at everything he touches. Is this to say he’s the golden child of music? Maybe or maybe not, but we sure think he is. Take a look at the countless artists he’s worked with, from music to fashion. Jay-Z, Daft Punk, Snoop Dogg, Gwen Stefani, Kanye West, Kelis, Big Boi, Clipse, Miley Cyrus, and the list goes on and on. Basically if you’re label is failing and you need a #1 hit, you know who to go to.
It’s a big step to go from a debut album on which every track except one is rated “explicit” to make the lead song to a children’s film, but Pharrell Williams did it. He continued what Daft Punk did on Random Access Memories by combining retro funk and soul with modern electronic sounds. And I really like that. Instead of making G I R L totally with sampling and electronic beats they mix in real drums, guitars and brass sections. This makes G I R L really exiting. Songs like the Jackson 5-esque Brand New which features Justin Timberlake is what makes this record come alive. Through combining the retro sound with Pharrell Williams’ hip-hop background G I R L gives us a very cool new sound. But it seems like Williams doesn’t want to make it sound too nice. With lyrics like “I’ve never smoke something like this before” in Hunter he intends to make G I R L more badass. But overall the record is pretty harmless and with a hit single about “clapping along if you feel like happiness is the truth” even your grandmother can’t help but liking it.